How AI sees your brand, and how to change it.

Practical playbooks on answer engine optimization for the ChatGPT, Gemini, Claude, and Perplexity era. Original data from Seeqly's daily tracking pipeline across the AI engines that decide what your buyers see.

Seeqly hero card on a dark navy background. Left side carries the headline 'Guide to Answer Engine Optimization (AEO)' with 'Answer Engine' and 'AEO' rendered in a blue-to-purple gradient, plus a subtitle reading 'How to optimize your brand for AI-driven search and answer engines.' Right side shows a large circular illustration of a chat speech bubble with a magnifying glass inside, drawn in the same blue-to-purple gradient. Bottom row carries four feature tiles with icons labeled AI-Powered Search, Answer Visibility, Rankings and Growth, and Optimization that Converts.
20 May 202612 min read

The 2026 Guide to Answer Engine Optimization (AEO)

AI engines now decide which brands buyers see. AEO is how you show up. A practical 2026 playbook with Ahrefs, Seer, and India-specific data.

Aman ThapliyalCo-founder, Seeqly
Seeqly hero card on a dark navy background. Left side carries the headline 'The 2026 Guide to AI Search Visibility in Indian Languages' with a gradient on the second half, plus a subtitle reading 'How brands can improve discoverability across Hindi, Tamil, Bengali, Telugu, Marathi, and more.' Top right shows five pills in native scripts for Hindi, Tamil, Bengali, Telugu, and Marathi. The center right holds a dark dashboard titled 'AI Search Visibility' with a 92 percent Language Coverage badge and per-language bars (Hindi 96, Tamil 90, Bengali 88, Telugu 87, Marathi 85). Floating callouts read 'plus 142 percent regional answer reach' and '#1 AI Search Insight'. Bottom left shows four feature tiles labeled Multilingual Answers, Regional Visibility, Language Insights, and Content Optimization.
20 May 202614 min read

AEO India: The 2026 Guide to AI Search Visibility in Indian Languages

India is ChatGPT's #2 market with 100M weekly users. 9 in 10 new internet users prefer regional languages. Here's how AEO actually works for Hindi, Tamil, and Hinglish.

Aman ThapliyalCo-founder, Seeqly
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18 July 20267 min read

AI Search Traffic Is 1% of Your Visits — and Converts at 2.5× Google Organic

Similarweb puts ChatGPT referral conversion at 7.1% vs 2.8% for organic. B2B studies go higher. The data on why AI search traffic is small, valuable, and worth measuring now.

Seeqly TeamContent Hub
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18 July 20267 min read

Your Next Customer Asked an AI for a Shortlist. Here's How the AI Built It.

AI answers name only 3–4 brands. 69% of B2B buyers changed vendors based on AI guidance. Here's the research on how assistants pick — and how to become pickable.

Seeqly TeamContent Hub
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18 July 20266 min read

The llms.txt Reality Check: 10% of Sites Have One. 97% Are Never Fetched.

Ahrefs found 97% of llms.txt files get zero AI bot requests. Adoption is ~10% and rising anyway. The honest data on what llms.txt does — and the checklist that actually moves AI visibility.

Seeqly TeamContent Hub
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18 July 20266 min read

"We Rank #1 and Traffic Is Down 40%." Here's the Data That Explains It — and What to Do.

AI Overviews cut top-result CTR by 58% (Ahrefs). Pew: clicks drop 15%→8% with AI summaries. The full zero-click dataset — and the playbook for surviving it.

Seeqly TeamContent Hub
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18 July 20264 min read

Keyword Tracking Watched Rankings. Campaigns Watch Answers.

Keyword tracking watched rankings. Seeqly Campaigns watch answers: define a buying intent, attach the prompts buyers actually ask AI, and measure your mention share over time.

Seeqly TeamContent Hub
Seeqly hero card on a dark navy background. Left side carries the headline 'How AI Engines Pick Which Brands to Mention' with 'Brands' rendered in a blue-to-purple gradient. Right side shows a glassmorphic search-and-answer panel with a purple loading indicator at the top, connected by dotted lines to five labeled pills arranged in a horizontal row below: Source Pool (database icon), Recency (clock icon), Citation Density (quote icon), Schema Clarity (code brackets icon), and Off-site Presence (globe icon).
16 June 20269 min read

How AI Engines Pick Which Brands to Mention

Five signals decide which brands ChatGPT, Gemini, Claude, and Perplexity name in their answers: source pool, recency, citation density, schema clarity, and off-site presence. Here is the stack, ranked by leverage.

Aman ThapliyalCo-founder, Seeqly
Seeqly hero card on a dark navy background. Left side carries the headline 'What is Generative Engine Optimization (GEO)?' with 'Generative Engine Optimization' rendered in a blue-to-purple gradient. Right side shows a central glassmorphic panel labeled 'GEO' connected by dotted lines to four engine tiles arranged at the corners: ChatGPT (top left), Gemini (top right), Claude (bottom left), and Perplexity (bottom right). A small bottom pill reads 'Optimize once. Be the answer everywhere.'
16 June 20268 min read

What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing for answers in ChatGPT, Gemini, Claude, and Perplexity. It overlaps almost entirely with AEO in execution. Here is the definitional map, the engines it targets, and the playbook.

Aman ThapliyalCo-founder, Seeqly
Seeqly hero card on a dark navy background. Left side carries the gradient headline 'AEO vs SEO: What Changes When AI Writes the Answer' and a muted subtitle reading 'From ranking links to earning answers.' Right side shows two side-by-side glassmorphic panels. The SEO panel contains a search bar and three ranked-list rows with gradient bars; an arrow points across to the AEO panel, which shows an 'Ask anything' input, a send button, and a small 'Trusted source' pill. A bottom row carries three short pills: 'Keywords to Intent', 'Rankings to Answers', and 'Clicks to Visibility'.
20 May 20268 min read

AEO vs SEO: What Changes When AI Writes the Answer

AI Overviews cut position-1 organic CTR by 61% in 2025. AEO and SEO overlap on 60% of the work, diverge sharply on the rest. Here's the practical map.

Aman ThapliyalCo-founder, Seeqly