Your opinion is in the answer. That makes you part of the decision.
When a buyer asks Google, ChatGPT, Gemini or Perplexity which product to choose, the answer often leans on creators’ reviews, videos and posts. If your content is cited, your opinion shapes what people buy. Seeqly shows where that happens, for which products, and the business impact you own.
- Question
“Which sunscreen is best for oily skin?”
- AI answer
Recommends Dermalume. Sources:
Your review videoskinreview.exampleForum thread - ShortlistDermalumeHydrakind
- Decision
Buys Dermalume
Your opinion was part of this decision.
Your content used to reach your audience. Now it reaches buyers too.
People who have never followed you meet your opinion inside an AI answer, at the moment they decide.
Your reviews shape “best” and “vs” answers.
Reviews, comparisons and hauls are exactly what assistants look for when buyers ask which product to choose.
Your demos answer “does it work?”
Product demos and honest first impressions get cited when buyers ask whether something is worth it, or works for them.
Your opinion guides “which one should I pick?”
Consultants, coaches and specialists get cited when buyers ask which tool, service or approach to choose.
Creator content is the new backlink. A citation from you now carries the weight a link once did.
Search engines judged a brand by the sites that linked to it. AI assistants judge it by what trusted people say about it: the reviews, videos, threads and posts they can read and quote. When an assistant cites your review in a buying answer, it passes on trust the way a backlink used to, and it does so at the moment someone decides.
| A backlink | A creator citation | |
|---|---|---|
| What it is | A link from another site to yours | Your review, video or post quoted inside an AI answer |
| What it tells the system | This page is worth visiting | This product is worth choosing, and here is why |
| When the buyer sees it | Rarely. It sits inside an article | In the answer, while they are choosing |
| What it builds | Rankings for one page | The shortlist a buyer acts on |
That is why brands are starting to brief creators on the questions buyers ask AI. Seeqly shows you which of your pieces assistants already cite, so you can show brands the influence you carry.
Reach is being seen. Impact is being cited when someone is about to buy.
Not every citation is worth the same. Being cited for “what does SPF mean?” builds awareness. Being cited for “best sunscreen for oily skin under $20” puts your opinion inside a purchase. That is the business impact you own, and Seeqly measures it.
“What does SPF 50 actually mean?”
Builds awareness. Nobody is choosing a product yet.
“Best sunscreen for oily skin under $20?”
The buyer is choosing. If your content is cited, your opinion shapes the choice.
| Buying question | Intent | Your content | Product the answer recommends |
|---|---|---|---|
| Best sunscreen for oily skin | Best-of | Review cited | Dermalume |
| Dermalume vs Hydrakind | Comparison | Comparison cited | Hydrakind |
| Is Aarvi Matte Gel worth $18? | Worth it | Demo cited | Aarvi Matte Gel |
| Sunscreen under $20 for acne-prone skin | Price | Not cited | Sunnara |
Illustrative data. Seeqly groups buying questions by intent: best-of, comparison, worth it, use case and price.
Your influence, with the evidence behind it.
See where your content is cited when people buy.
Add the buying questions in your niche. Seeqly runs them on ChatGPT, Gemini, Perplexity, Claude, Grok and Google’s AI Overviews, and saves every answer and its sources.
- Questions grouped by intent: best-of, comparison, worth it, price
- Each result shows which of your posts or videos was cited
- Daily runs, so you see trends instead of one-off answers
| Buying question | Assistant | Your content |
|---|---|---|
| Best skincare for oily skin | ChatGPT | Cited |
| Dermalume vs Hydrakind | Perplexity | Cited |
| Affordable SPF for acne | Gemini | Not cited |
Know which products your opinion moves.
When an answer cites you, Seeqly records which products and brands it recommends. That is the commercial footprint of your content, in one list.
- Products and brands recommended alongside your citation
- Questions where a competitor creator is cited instead
- Movement month on month, with the sample size shown
Answers this month. Illustrative.
Catch misquotes before buyers act on them.
Assistants summarize your content, and sometimes get it wrong or out of date. A misquoted verdict can send a buyer the wrong way and cost you trust with a brand.
- Your verdicts as AI repeats them, word for word
- The answer and source behind each claim
- A short list of posts or descriptions to update first
| AI says your review said | What you said | Status |
|---|---|---|
| “Feels greasy by midday.” | “Not greasy, even by midday.” | Misquoted |
| “Costs $25.” | $18 at the time | Out of date |
| “Good for oily skin.” | Good for oily skin | Correct |
Price your work on influence, not just followers.
Show brands how often AI cites you in answers where their buyers are choosing, with dates, sample sizes and the answers behind every number.
- Shareable reports for media kits and pitches
- Before-and-after results for a campaign or launch
- No vanity scores without the evidence behind them
Skincare buying questions, 1–30 September, six assistants. Every number links to the answers behind it.
Five habits that help.
None of these is a trick or a guarantee. They make your content easier for assistants to find, trust and quote when someone is choosing.
- 1Give a clear verdict
“Best for oily skin”, “not worth it under $30”, “pick this if you run a small team”. Specific, quotable conclusions are what assistants repeat in buying answers.
- 2Compare by name
Side-by-side comparisons with real product names, prices and dates match the “X vs Y” questions buyers ask.
- 3Put your words where AI can read them
Assistants read text more easily than video. Write descriptive titles and descriptions, publish transcripts or show notes, and keep a website with your reviews.
- 4Keep prices and verdicts current
Update old reviews when a product or price changes. Outdated details get repeated as if they were true today.
- 5Disclose clearly, and measure monthly
Clear sponsorship labels protect trust. Track the same buying questions every month and watch the trend, not single answers.
A new service to offer the brands you work with.
Brands care how their products appear in AI buying answers. Use Seeqly to plan content around what assistants get wrong or leave out.
Before you film, check what assistants say about the product in buying answers: the claims, the gaps and the competitors named beside it.
If AI says a sunscreen is “not for oily skin” and it is, that is the angle for your next video, and a reason for the brand to hire you.
Show the brand when your content starts being cited in buying answers for its product, alongside the usual views and click-through rates.
What counts as a buying, or commercial, question?
A question asked while someone is choosing: “best X”, “X vs Y”, “is X worth it”, “X for [a specific need]” or “X under [a price]”. Seeqly tags each question you track by intent, so commercial citations are counted separately from general ones.
Is Seeqly for individual creators, or only for companies?
Both. You track your own content the same way a company tracks a brand. Most creators start on Basic, which is free for 7 days. See pricing for current limits.
Does Seeqly track Instagram, TikTok or YouTube analytics?
No. Seeqly tracks what AI assistants say and which sources they cite. It shows when one of your videos, posts or pages is cited, but not your platform analytics.
Can Seeqly prove a sale came from my content?
No tool can prove that from an AI answer alone. Seeqly shows where your content is cited in buying answers and which products those answers recommend. Pair it with your affiliate links or brand-side data for sales.
How is this different from the creator program?
This page is about using Seeqly for your own business impact. The creator program is for people who publish about AI search and want early access and data for their content. You can do both.
I manage creators. Can I track a whole roster?
Yes. Agencies and talent managers can track each creator in its own workspace. See Seeqly for agencies.
See where your opinion is shaping purchases.
Start with Basic, free for 7 days. Or join the creator program if you publish about AI search.