Where search goes after the page.
Labs is where we work on what comes next: assistants that watch video, find the exact moment that answers a buyer’s question, and use it as evidence. These are experiments in progress, shared early.
0:00“I’ve tested six sunscreens this month for oily skin…”
Three shifts we are building for.
Nobody knows exactly how this plays out. These are the bets that shape what we test.
The web becomes models plus video
More questions are answered by assistants, and more of what they read is video: reviews, demos, tutorials and the transcripts behind them. Pages still matter, but they are one source among many.
A moment becomes the new keyword
The unit of discovery shrinks from a page or a channel to a timestamp. The 40 seconds where a reviewer tests a sunscreen on oily skin answers the question, not the whole video.
Decisions rest on evidence you can replay
Buyers, and the agents acting for them, will want to jump to the exact point that proves a claim. Brands will need to know which moments speak for them, and which speak against them.
What we are testing now.
Each experiment answers one question a brand will need answered on a video-first web.
Moment finder
Give it a buying question and a set of videos. It returns the exact second each video answers it, with the words spoken at that point.
Claim evidence
Match what creators say on camera to the claims on your product pages, and flag where they agree, where they add something, and where they contradict you.
Video citation tracking
See when an assistant leans on a video to answer a buying question, and which moment in it carries the weight.
Agent-ready brand facts
A structured, checkable set of facts about your products that shopping agents can read directly, each linked to the moment or page that proves it.
Labs work is early. Experiments may change, merge or stop, and none of them is a promise of a future feature.
Want to try a Labs experiment?
Tell us what you sell and where your buyers watch. We invite a small number of brands and creators into each test.