FAQ schema generator
Write the questions and answers that appear on your page. Get clean FAQPage JSON-LD to copy, with a live preview.
Answers must match what is on the page. Only mark up questions and answers that visitors can see. Since 2023, Google shows FAQ rich results mainly for well-known government and health sites, so treat the markup as clear structure for search engines and AI, not a guaranteed visual.
Paste the code into the page’s <head> or body, then test it with Google’s Rich Results Test or the Schema.org validator.
How to use this
- Use real questions buyers ask. Pull them from sales calls, support tickets, reviews or the buyer prompt generator.
- Write each answer as a direct reply in the first sentence, then add the detail. Keep it identical to the visible text on the page.
- Check the Preview tab to read it the way a visitor would.
- Copy the JSON-LD and add it to the same page as the visible FAQ.
What to do next
- Test the page in Google’s Rich Results Test to confirm the markup is valid.
- Make sure the FAQ is visible and not hidden behind a login or script that crawlers cannot run.
- Ask the same questions in ChatGPT and Perplexity after a few weeks, and check whether your page is cited.
- Track those questions over time in Seeqly.
Common questions
Does FAQ schema still help if Google rarely shows FAQ rich results?
It can. The markup gives a clear, machine-readable version of your questions and answers. It will not guarantee a visual result in Google, but clear question and answer structure on the page is useful for search engines and AI assistants reading it.
Can I add FAQ schema to every page?
Only where the page has a genuine FAQ that visitors can see. Do not mark up content that is not on the page, and do not use FAQPage for questions users submit and answer, which is a different type.
Can I use HTML in answers?
Google allows a small set of basic tags such as links, lists and bold text in answers. Plain text is the safest choice and is what this tool outputs.
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