AI share of voice calculator
Enter how often each brand is named in the AI answers you sampled. See your share of voice, mention rate and the gap to the leader.
Share of voice is your mentions divided by all brand mentions in the sample. Mention rate is the share of answers that name you at least once. Count each brand at most once per answer.
How to use this
- Pick a set of buyer questions and ask them in the AI assistants you care about. Record every answer.
- For each answer, note which brands are named. Count each brand once per answer, even if it is named twice.
- Enter the total answers sampled and each brand’s mention count. Your brand goes in the first row.
- Read the summary for the gap to the leader, and export the table if you want to share it.
What to do next
- Look at the answers where the leader is named and you are not. Note which pages the assistants cite there.
- Improve or create pages that answer those questions directly, and earn mentions on the sources AI already cites.
- Re-run the same sample monthly so you compare like with like.
- Let Seeqly ask your buyer questions on every AI assistant daily, count mentions and chart share of voice for you.
Common questions
What is a good AI share of voice?
It depends on how many brands compete in your category. With four serious players, anything above 25% means you are named more than your fair share. The trend over time and the gap to the leader matter more than a single number.
What is the difference between share of voice and mention rate?
Share of voice compares you with competitors: your mentions out of all brand mentions. Mention rate compares you with the sample: the percentage of answers that name you at all. You can grow one without the other, so watch both.
How many answers should I sample?
At least 50, and ideally over 100, spread across different questions and assistants. AI answers vary between runs, so small samples can swing a lot.
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Seeqly asks your buyer questions on every AI assistant daily, with citations and share of voice. ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and Grok. Try Basic free for 7 days.