Definition
FAQ schema is structured data, usually written in JSON-LD, that labels a page's questions and answers using the FAQPage type from schema.org. Each question is paired with its accepted answer, so machines can read the pairs without interpreting the page layout. The marked-up text should match what visitors can read on the page.
For example, an Aarvi Skin sunscreen page with a visible section answering “Is this safe for sensitive skin?” and “Does it leave a white cast?” can mark up those two pairs. Google has restricted FAQ rich results to a limited set of sites, so the markup may not change how the page looks in search.
Why it matters
FAQ schema makes question-and-answer pairs explicit, which can help systems understand what a page answers. Its visible benefit in Google Search is now limited, and AI assistants do not publish whether they use it. The larger value often comes from the FAQ content itself: clear questions phrased the way buyers ask them, with short, direct answers that are easy to quote. Use the markup as a supporting layer, not a strategy.
What to do
- Mark up only questions and answers that appear visibly on the page.
- Validate the markup with Google's Rich Results Test or the Schema Markup Validator.
- Write answers that are complete on their own, so they read clearly if quoted alone.
Common questions
Does FAQ schema still work in Google?
Google has restricted FAQ rich results to a limited set of sites, so most pages will not see them in search results. The markup is still valid structured data and can describe the page's content. Check Google's current documentation, since eligibility rules can change.
Does FAQ schema help pages appear in AI answers?
There is no confirmed evidence that assistants give FAQ schema special weight, and their behavior varies. What tends to help is the visible content: clearly phrased questions with direct, accurate answers. Adding schema to well-written FAQs does no harm, but it will not make weak content useful.