AI Share of Voice: Benchmark Your Brand
Compare your brand with a defined competitor set in the same sampled answers. Share of voice is a relative measure whose meaning depends on the brands, prompts and counting rules included.
Define the metric before comparing it
One common definition divides your brand mentions by all tracked brand mentions in the sample. For example, 10 of 50 tracked mentions gives a 20% share. This illustrative calculation differs from the percentage of answers that mention you. Check the definition used in each report.
Keep the competitor set consistent
Adding a competitor can change your share without changing any answer. Record which brands are included, how repeated mentions are counted and whether results are grouped by engine or intent. Annotate changes to that scope.
Read differences by buyer task
A strong result in branded questions can hide weak category discovery. Review the original answers for each group and ask whether the descriptions are accurate. A sample share is not a measure of market share or all conversations on an engine.
Using this in Seeqly
Start with a campaign and review the questions against the audience you want to understand. Inspect individual results before sharing a summary. See the campaign planning guide for a worked approach.
Coverage, run frequency and account limits depend on your plan. Check current pricing for the available options. Monitoring records answers under particular conditions; it does not guarantee recommendations or traffic.