AI Share of Voice
AI share of voice (AI SOV) is the percentage of relevant AI answers that mention your brand versus your competitors. Seeqly computes it per engine, per prompt cluster, and per campaign — so you know who AI engines name alongside you, and who is quietly taking your share.
- AI Share of Voice
- AI SOV
- Marketing teams & agencies
Last updated
Why share of voice beats raw mentions
Raw mention counts flatter you in a growing category — everyone's mentions go up. Share of voice normalizes: if the category conversation doubled and your mentions grew 20%, you lost ground. Seeqly plots your SOV against every named competitor so the trend is honest.
Catch new entrants the run they arrive
Share-of-voice tracking tells you who AI engines name alongside you. New entrants show up the run they break into the conversation — not 90 days later when they show up in your pipeline reviews. A competitor you've never heard of appearing at 4% SOV on Perplexity is a signal worth an hour of your week.
SOV by engine, not just overall
Overall SOV hides the story. You might hold 40% on ChatGPT and 8% on Gemini — which means Gemini users almost never hear your name. The per-engine breakdown turns one vanity number into five specific to-do lists.
Frequently asked questions
How is AI share of voice calculated?
For a set of buyer prompts, AI SOV is the share of answers mentioning your brand divided by total brand mentions across all competitors, computed per engine and per prompt cluster.
Are we losing to a competitor we don't see?
That's exactly what SOV tracking catches. Any brand AI engines name alongside you enters the benchmark automatically, the first run it appears.
What's a good AI share of voice?
It depends on category maturity and competitor count. The useful benchmark is trend and rank: are you gaining share week over week, and are you top-3 in the prompt clusters that drive revenue?