AI Referral Analytics
AI referral analytics examines identifiable visits from AI services in your website analytics. Read those visits alongside visibility observations while keeping the two datasets and their limits clear.
Start with your website analytics
Review the referrers and campaign parameters actually recorded on sessions. Confirm that analytics and conversion events work before comparing channels. A visibility report alone cannot establish which prompt caused a website visit.
Define a useful outcome
Choose a meaningful event such as a qualified enquiry or activated trial, and use the same definition across channels. Compare similar landing pages and buyer intents. Show raw session and conversion counts when samples are small.
Keep unobserved influence separate
People may arrive through another route after reading an AI answer, but direct or branded-search growth cannot automatically be attributed to AI. Report identifiable referrals as observed visits and use customer research to investigate broader influence.
Using this in Seeqly
Start with a campaign and review the questions against the audience you want to understand. Inspect individual results before sharing a summary. See the campaign planning guide for a worked approach.
Coverage, run frequency and account limits depend on your plan. Check current pricing for the available options. Monitoring records answers under particular conditions; it does not guarantee recommendations or traffic.