Solution

AI Visibility Audit

An AI visibility audit is a structured assessment of how AI engines currently see a brand: where it appears, how it's framed, what gets cited, and who wins instead. Here's the full methodology — usable as a one-off health check, or as the first deliverable of an agency GEO engagement.

  • AI visibility audit
  • AI search audit
  • Agencies

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The audit checklist

  1. Define the prompt set. 20–30 real buyer questions across the journey: category ("best X tools"), problem ("how do I…"), comparison ("X vs Y"), and branded prompts.
  2. Run every engine, both modes. ChatGPT, Claude, Gemini, Perplexity, Grok — grounded and ungrounded. Differences between modes are diagnostic.
  3. Score the answers. Visibility rate, average position, recommendation rate, sentiment — per engine.
  4. Collect the citations. Every source, every answer. Which are yours? Which competitors' ? Which third parties dominate?
  5. Benchmark competitors. Share of voice and winning angles for every brand named alongside you.
  6. Check crawlability. robots.txt rules for AI crawlers, llms.txt presence, schema coverage, key-page structure.
  7. Write the gap map. Uncovered prompt clusters, lost citations, framing problems — ranked by revenue relevance.

For agencies: the audit as a productized service

The AI visibility audit is the natural entry point of a GEO/AEO retainer: fixed scope, clear deliverable, and it generates the roadmap the retainer then executes. With Seeqly's agency workspace, the audit runs per client brand and exports as a shareable digest — repeatable across your whole roster.

From audit to program

An audit is a snapshot; visibility is a moving target. The audit's real output is the tracking configuration it leaves behind: the prompt bank, the competitive set, and the baseline every future report measures against.

Frequently asked questions

How long does an AI visibility audit take?

Manually, days. With Seeqly, the baseline runs in about 90 seconds and the audit structure above becomes the first campaign report.

How often should I re-audit?

The audit becomes continuous once tracking is live. A formal re-audit each quarter catches structural shifts — new engines, new competitors, category drift.

What should an agency charge for an AI visibility audit?

Market rates vary widely; scope it by prompt count, engine coverage, and depth of the gap map. Its strategic value is anchoring the retainer that follows.

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